Slash: Where Food Meets Fun
CLIENT – Slash
TIMELINE – 2 weeks
SERVICES – Branding & Identity Design
PRODUCT – Slash App
Slash is a smart food pickup app designed to take the hassle out of ordering from your favourite restaurants—while adding a little extra flavour through exclusive savings. The brand needed a visual identity that could match its vibrant energy and effortless experience.
We crafted a playful yet clean brand system built around a cube—each side showcasing a distinct food icon: pizza, burger, and a drink. These abstracted forms come together to form a dynamic logo that’s memorable, modular, and unmistakably Slash. Whether it’s on-screen in the app or out in the wild on merchandise and ads, the brand system scales with ease and consistency.
The result is a fresh brand that feels just as rewarding as the deals it delivers.
"Sukratu has been part of our company from day one and we couldn't have done it without them. From branding to product design, they helped us with everything design."
Rajat Kabade • ScanO by DentalDost
