Dentsu: Evolving a Global Brand Through Collaborative Social Design
CLIENT – Dentsu
TIMELINE – 2023 - Ongoing
SERVICES – Social Media Design Execution + Visual System Support
PLATFORMS – Instagram, LinkedIn
Dentsu’s internal team had a solid visual foundation but they needed agile design support to scale content production across markets and campaigns without compromising brand consistency.
We partnered closely with their in-house designers to expand on the existing social toolkit, creating polished, on-brand visuals for posts ranging from employee features and thought leadership to hiring announcements and event campaigns.
Working within established brand guidelines, we brought structure and adaptability to each post, setting micro-guidelines where needed and ensuring visual continuity across varied content types. Bold gradients, modular layouts, and consistent typographic styles helped unify the feed while allowing flexibility for diverse narratives.
The result? Fast-turnaround, high-impact posts that amplified Dentsu’s voice across platforms that were built through close collaboration, strategic design thinking, and deep respect for the brand.
"Sukratu has been part of our company from day one and we couldn't have done it without them. From branding to product design, they helped us with everything design."
